Innovative workouts to help attract and retain fitness clients.

You don't need a huge studio to be a massive success. We help studio owners like you design classes and personal training sessions that offer your members immediate improvement and extraordinary engagement.

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We teach you how to create exciting programming!

When you purchase our Crew Coach™ Certification, you will get instant access to workouts, how to teach correct form, and cueing techniques.

Add Variety and Value

Use the WaterRower Crew Coach™ programming with your in-person and virtual classes and individual training sessions.

An Affordable Price

Get cost-effective training that will teach you how to enhance any type of class or training session.

Innovative Workouts

The Crew Coach™ Certification comes pre-packaged with programming developed by award-winning fitness presenter, SGT Ken®.

We work with studio owners in more than 40 different countries, developing fitness programs, motivational coaching theory and positive psychology. We explain ingredients of great leadership and how to initiate behavior change basics and exercise adherence.

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The Crew Coach™ Certification  

The Crew Coach™ Certification covers all essential skills that great personal and group trainers must possess in order to impact and empower their clients. The course provides innovative ideas to make your classes and sessions fun for your clients and to keep them coming back! Learn more about the certification by clicking the button below.

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Advance Your Reach

With WaterRower, you can add low-impact cardio to any type of class or training session. WaterRower can help your clients build strength, stamina, and flexibility. We show you how to create obstacle courses, interval training classes, fitness games, tests, races and so much more. The programming adds tremendous value for your clients! 

Are your workouts lacking creativity?

We show you how to create obstacle courses, interval training classes, fitness games, tests, races and so much more. The programming adds massive value for your clients!

We train you how to do more than teach fitness. We offer motivational coaching theory and positive psychology. We explain ingredients of great leadership and how to initiate behavior change basics and exercise adherence.

With WaterRower, you can add low-impact cardio to any type of class or training session. WaterRower can help your clients build strength, stamina, and flexibility.

"I love these machines so much that I not only use them in ALL of my small group trainings, but I purchased one for my home as well. A MUST have for your facility! Incorporating the WaterRower into sessions I lead allows me to not only create a fun and challenging workout but also to focus on variety with elements of performance, pace and power. It is an effective tool for dynamic, total body training."

Megan Lynch
Fitness Director, HealthSPORT

"They hands down have the best Customer Service."

Kari Merrill
Group Fitness Director: Western Racquet Club

"Adding in the rowers allows us to provide a cardio option that fits in with our overall method. They take up little space, are nice to look at, and are an inexpensive addition that adds so much value to our clients for their overall health and fitness goals."

Jody Merrill
Owner: Btone Fitness

"Total Row has been part of the WaterRower family since we opened, and we couldn’t be happier. The machines are absolutely top notch. Our members love the feel, design, and sound. Total Row highly recommends WaterRowers for anyone looking for a high-quality, but easy to use rowing machine."

Elliott Smith
Owner, Total Row

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